High Touch Marketing is the recognition that the marketing organization more than any other needed to think of itself as the curator of the most important relationships to the growth and success of a company.
The core areas of high touch marketing:
1.The recognition that we have to identify who those individuals are and to align a specific group of individuals or person within the company to manage that relationship which is called executive relationship management.
2. Recognizing that there aren't events that we're inviting people to or having people through.
3. The principle of co-creation